pattern creation meaning in Chinese

模式建立, 图形建立

Prescription drugs have special characters different form other goods , in case of the special characters and the loopholes in management system , it brings about unhealthy phenomena such as doctors accept money from pharmaceutical companies , which has been paid close attention by the public and government . by analyzing the external market environment of medical trade and purchasing action in consumer marketing , the author discovers the reason causing about moral risk in medical marketing , advances strategies in medical products development , marketing channel and marketing pattern creation . we are looking forward to the arrival of epoch of integrated marketing of prescription drugs the author hopes the article is benefit for government to reform the market and pharmaceutical enterprises to improve marketing ways
处方药具有不同于一般商品的特殊性，由于其特殊性和管理体制上的不健全，造成了处方药销售中为社会和政府所关注的医生拿“回扣”等现象的出现。论文通过对医药行业的宏观环境分析和对消费者市场购买行为的分析，找出了产生医药营销道德风险的原因，提出了在处方药产品创新、渠道整合、营销方式创新等方面的策略，期待处方药营销整合时代的到来。笔者期望本文能为政府部门规范市场及医药企业创新营销方式提供借鉴。